WowTables
 

Digital Marketing Executive - Mumbai

Job Description

Department – Online Marketing

Location – Lower Parel – Mumbai

Reporting to – Digital Marketing Manager

Work Hours – 9 hours a day, 6 days a week (3 Saturdays working, 1 Saturday off)

Experience – 0 to 2 years

Education – Graduate

Roles and responsibilities:

  • Managing an online food content portal owned by WowTables:-

-Coordination between various team members and external stakeholders to ensure delivery of content and marketing operations on time

*-Website maintenance that includes UI/UX changes, SEO, bug fixes, banner changes, widget additions, etc

*-Tracking analytics and making reports to ensure the project meets its targets as per KPIs

  • Online marketing/promotion of portal & content to ensure increase in traffic and high engagement levels:-

*-Strategic vision, insights & ideas to come up with marketable campaigns to promote and build the brand

*-Social media strategy and execution (Facebook, Twitter, Instagram)

*-Influencer relationship marketing

*-Online reputation management

*-Strategic marketing & partnerships with brands to feature their content and get featured through other media

*-Content marketing on platforms such as Taboola/Outbrain

*-Paid media through various channels

*-Community building through marketing in various online food communities, groups & forums

CTC - Rs. 1.80 lakhs p.a to Rs. 2.40 lakhs p.a

Qualification

  • Good communication skills – Oral and Written
  • A fervor for food, content, marketing & brand building to create a world class content portal on all things fine dining
  • Should have basic knowledge about digital marketing concepts

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